We don't build a technology, a feature, or a tool.
We build a solution for a given ICP, community, market, niche. This ensures higher success rates at MVP stage.
Many SaaS founders think that an MVP is a quick and dirty product for market validation. For us it's different. The MVP is a ONE feature product with an optimized user experience for the target ICP. Think of it as a razor focused solution, not a product.
We don't want maximum traffic in the early stages.
We want maximum conversions. Once conversion is high enough, scaling traffic will yield exponential returns. Before doing any mass marketing like meme page, we make sure to partner with the most specific communities / players who have the right audience to find Product Market Fit (PMF).
Each product has its own core GTM. The one communication channel that brings 80% of the traffic/conversion. It's not a copy/paste GTM strategy across different products. We test and scale the first channel and strategy that fits with the product. Once it's optimized and can scale we move to another channel.
We constantly monitor feedback, and push product iterations weekly. Improving the product to your existing customers will ensure higher LTV and compound MRR by decreasing churn.
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